Conversions tracking is necessary for correct optimization. It helps to transfer
conversion data to the ad network. Which source the user came from, what device he used,
OS and other parameters. You can set up conversions tracking using
. Thanks to conversion tracking you will get access to unique
- micro bidding;
- automated rules;
- target CPA.
If you set up conversions tracking you will have access to full reports and more
detailed statistics than our competitors offer. First of all, we speak about statistics
according to the results of the bidding. Win rate flagship feature shows how much
traffic the campaign buys in a certain source and helps to decide on the increasing or
decreasing traffic flow.
- Find more about conversion tracking here
- Find short instruction on setting up postback here