Conversion tracking is necessary for efficient optimization. It helps to transfer conversion data to the ad network. This includes, which source the user came
from, what device they used, OS, and other parameters. You can set up conversions tracking using
postback,
pixel, or
image. With conversion tracking, you will get access to unique platform features, including:
- micro bidding;
- automated
rules;
- target CPA.
If you set up conversions tracking, you will have access to full reports and more detailed statistics than our competitors
offer. First of all, this includes statistics according to the results of the bidding. The win rate flagship feature illustrates how much traffic the campaign
buys in a particular source and helps you decide on whether to increase or decrease the traffic flow.
- Find more about conversion tracking
here.
- Find a short instruction on setting up
postback
here.