Conversion tracking is necessary for efficient optimization. It
helps to transfer conversion data to the ad network. This includes, which source the
user came from,
what device they used, OS, and other parameters. You can set up conversions tracking
using
postback,
pixel, or
image. With
conversion tracking, you will get access to unique platform features, including:
- micro
bidding;
- automated rules;
- target CPA.
If you set up conversions
tracking, you will have access to full reports and more detailed statistics than our
competitors offer. First of all, this includes statistics according to the results of
the bidding. The win rate flagship feature illustrates how much traffic the campaign
buys in a particular source and helps you decide on whether to increase or decrease the
traffic flow.
-
Find more about conversion tracking
here.
- Find a short instruction on setting up postback
here.