CTR of push notifications: How to increase clickability of your campaigns

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How to make people click on your push notification? The more users join the affiliate marketing sphere, the greater a chance to use notification which will hardly impress your potential clients. In this article, we will share with you our thoughts on how to make your push catchy and how to increase CTR. 

Use holidays as a reason to launch a campaign

how to encriese CTR on push

The right time is a key to successful campaigns and dream conversions. Holidays 🎅, crucial ballgames ⚾, bigger sales 👗 can skyrocket CTR of push notifications.  Every man and his dog in the marketing sphere has been already used this trick. And yep, it works… 

Last year lots of affiliate marketers hyped on the “Games of Thrones” final making a fortune. Winter is coming… As well as your profit!

What about emoji?

why Ctr may be low and how to deal with it

Today chatting without emoji is hard to imagine. People got used to them and sometimes messages without emoji are perceived as negative. Why not use these habits in your ads? Add some good vibes! Besides, the vivid detail will attract users’ attention to your message and increase the probability of a click. Just one relevant emoticon and we guarantee growth of CTR. But you should always go easy. 😉

Set up macros with geolocation in headlines 

ways to encrease click-to-rate or CTR on Push

Affiliate marketers are trying to attract the audience’s attention using all possible ways. Push traffic doesn’t have segmentation, so this task can be quite complicated. There is a way out! Specify the city of the offer in push notification. It will help to make it more targeted. For dating offers this trick is especially effective, but geolocation can work with other types of offers as well. 

Macros of geolocation are standard — two square brackets and + CITY = [CITY]. 

Add this macros into the title or description and the system will pull the name of the city in which the user is located in the text of the push.

 

Add a new audience using New Subscribers Only function

why Ctr may be low and how to deal with it

New Subscribers Only is the platform’s function that will help to increase CTR. It’s easy: you can show notifications only to those users who have subscribed to push notifications more recently. Over time people can get tired of push notifications but new subscribers interact with push notifications more actively. 💯

In this case, the bid price will be a little bit higher. That’s why we recommend launching one campaign with a new audience and the other one with the rest of the audience using another bid. Then you can compare results. 

Add new creatives

ways to encrease click-to-rate or CTR on Push

Our experience shows that one creative for a campaign is not enough to get high CTR. Launch a campaign with several variants of creatives to single out the best one. Even when you have found a good creative change it on time to avoid its burnout. New images and texts are likely to attract an audience than push notifications that users have already seen before. 

 

Let’s go back to the basics. What is the most important in CTR is to make push maximum different from competitors’ offers and maximum personalized. Sometimes to get nice results creative approach and cool imagination are enough. But RichPush experts recommend not to forget about the platform’s functions — features can give a competitive advantage. 

Follow our recommendations and get much profit with RichPush.




Aksana Shakal

Сontent manager


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