Frequently asked questions

Available traffic and its features

In RichAds network you can launch ad campaigns using push, pop (popunder), and native traffic.

Except for common push notifications you can launch ad campaigns with in-page push notifications. As compared with usual push notifications they can be sent to iOS users.

In RichAds network you can run click2call, click2sms, and click2email offers.

RichPush top verticals are:

  • nutra;
  • sweepstakes;
  • betting;
  • dating;
  • finance;
  • gambling.

RichPops top verticals are:

  • dating;
  • gambling;
  • betting;
  • adult;
  • apps & utilities;
  • sweepstakes.

RichNative top verticals are:

  • games;
  • finance & insurance;
  • gambling;
  • nutra;
  • education;
  • soft.
All the relevant statistics on CTR, CPC, and Impressions for all the verticals and countries on push traffic you can find in RichPush Insights. The report is updated weekly.

Unique and high-quality traffic is what differs RichPush from competitors. The platform uses up-to-fate anti-bot solutions.

To make your work on the platform more convenient flagship features are available. They automate optimization (Automated rules) and allow set up bids for different campaigns instead of blacklisting them (Micro bidding).

 

Payments, deposits, and loyalty program

You can buy RichPush traffic using CPC model.

Minimum CPC for push notifications starts from $0.003.

You can see recommended and minimum CPC for each country in the campaign's settings after choosing the GEO.

Pop traffic ad campaigns work on CPM (cost-per-mille) model where you pay for one thousand of impressions. The minimum bid price starts from $0,01.
The minimum deposit for all RichAds clients is $100 (push, popunder, and native ad campaigns).
You can make a deposit via Webmoney, wire transfer, bank card, e-pay, Paxum.

RichAds has 3 levels of advertisers: Rookie, Professional, and King (the most premium one). The level specifically depends on your ad spendings or a deposit size. RichClub Loyalty program gives the possibility to learn, use advanced optimization options, visit popular events all over the world, buy our merch for the collected points, and more.

Know more here.

 

Outreach to ad network: instruments, moderation, and help

Working with the account manager you will significantly increase your profit.

Personal account manager:

  • will help to choose profitable verticals and combinations;
  • will look into the features of your campaign performance;
  • will help to choose a profitable GEO or create the chain of several GEOs you should start from;
  • will help to launch a campaign, set up black and white lists and top features: Micro bidding and Automated rules.

You will see the contact of your personal manager as soon as you deposit at least $500.

Record numbers of targeting options are available in RichAds:

  • country;
  • region & city;
  • device;
  • OS;
  • browser;
  • connection type;
  • browser language;
  • carrier;
  • ISP;
  • IP;
  • time & schedule by week;
  • New Subscribers Only (for push traffic only);
  • Subscribers lists (zones for pop traffic);
  • publishers;
  • separate websites.

RichPush is integrated with 13 trackers (to be updated):

  1. Keitaro
  2. PeerClick
  3. Binom
  4. FunnelFlux
  5. Kintura
  6. BeMob
  7. AdsBridge
  8. Appsflyer
  9. RedTrack
  10. OctoTracker
  11. Voluum
  12. Kochava
  13. Thrive

Integrated trackers allow monitoring your ad campaign results according to set parameters and analyze traffic more precisely.

Besides, you can track your results with the help of the free built-in RichPush tracker. Statistics on bids and impressions is available any time: third-party trackers don’t create statistics according to these parameters. The tracker is set up quickly and easily. Data is available 24/7.

RichPops is integrated with 8 trackers:

  • Bemob;
  • RedTrack;
  • Binom;
  • OctoTracker;
  • Peerclick;
  • Kochava;
  • AdsBridge;
  • Keitaro.

The list of trackers integrated with RichPush is constantly updating.

All the instruments that make the work with ad campaign easier are built in the platform.

In push, pops and native ad campaigns you can set up the following functions:

Target CPA automatically figures out sources that convert better and make them prior to the sources converting worse. So, the conversion price decreases and the campaign get more conversions for targeting price.

Smart CPC lowers costs of the ad campaigns. If it’s possible to buy click cheaper the feature will do it.

Automated rules help to automate the process of optimization. Spend just 5 minutes to set up parameters for black and white lists and they will continue working automatically. The system will analyze statistics and input results in the campaign.

Micro bidding is the flagship feature that allows making different bids for different parameters of one campaign.

All these functions will work if you set up conversion tracking to the RichPush side.

The moderation in RichPush goes 24/7.

In the day-time, the campaigns pass moderation maximum in 30-50 minutes. At night moderation may take up to 90 minutes.

The most often reason for the decline is incorrect creative content. Here are the most frequent mistakes:
  1. Inconsistency between creative and offer (creative for casino and landing page with nutra).
  2. Using aggressive or too defiant visuals (intimate scenes or disguised genitals).
  3. Using shock creatives (nasty photos with symptoms or images of diseases, and vermins).
  4. Fraudulent offers (for example, “You are lucky, you won 1 million. To get your prize, pay the $5 commission with your credit card”).
  5. Use of unreliable facts (creatives with the following text are prohibited. “There are 3 viruses on your computer. Scan it immediately”).
  6. Mention of famous pharmaceutical brands (you can’t promote famous medicines (for example, antibiotics), mention famous brands (for example, No-Spa)).
  7. Using famous companies’ logotypes if the landing page doesn’t redirect to the company’s official website.
  8. Use of forbidden content.
Know more about the reasons for creatives’ decline and find the full list of the prohibited content with the examples here.

There are a few reasons:

  • your account is not active. It may happen if you launch your first campaign in our ad network. In this case, contact support or your personal manager.
  • too low bid, that’s why you don’t win in the bidding. Try to increase the bid size.
  • some campaign settings are contradictory. For example, if you’ve chosen desktop targeting for Android OS. In this case, your campaign will not be shown users until you fix the problem.
  • campaign schedule can be configured to start in another day or day or time of day. Check your schedule settings.

If you failed to set up your campaign on your own ask support or personal account manager for help.

To make black and white lists you need to understand the structure of traffic sources which is used in a certain ad network.

Sublists are the largest sources which consist of different publishers. Publishers are made of different websites.

If you want to blacklist the largest source (sublist) and disable the large traffic volume blacklist this source. If you want to be more precise and disable only those websites which don’t work now blacklist them.

To make black and white lists you need to understand the structure of traffic sources which is used in a certain ad network.

Zones are the largest sources which consist of different publishers. Publishers are made of different websites.

In push traffic, the payment is made not for impressions but the clicks. As soon as you won in the bidding you push notifications are sent to the users. If at that time the device was switched off the user will get push notification later when he switch the device on. Sometimes the user clicks the notification a few days after he gets it. If the user clicks on push notification the CPC will be written this very moment.

The money may be withdrawn after the user pauses the campaign if the user clicks push notification much later.

Yes, in RichAds you can manage your campaigns via API. To set up this function contact your personal manager or support.

Also, you can find more information and set up API using the way shown on the screenshot.

 

How to … / Manuals

Here our experts will tell you how to launch your first push campaign and what to pay attention to.

The campaign will be launched as soon as it passes moderation.

Find a step-by-step manual here.

Top optimization features are available:

Spend a few minutes to know how to set set up black and white lists, micro bidding and see the examples of automated rules configuration.

A detailed checklist with the most important optimization points will be useful for newbies.

Conversions tracking is necessary for correct optimization. It helps to transfer conversion data to the ad network. Which source the user came from, what device he used, OS and other parameters. You can set up conversions tracking using postback, pixel, or image. Thanks to conversion tracking you will get access to unique platform features:
  • micro bidding;
  • automated rules;
  • target CPA.
If you set up conversions tracking you will have access to full reports and more detailed statistics than our competitors offer. First of all, we speak about statistics according to the results of the bidding. Win rate flagship feature shows how much traffic the campaign buys in a certain source and helps to decide on the increasing or decreasing traffic flow.
  • Find more about conversion tracking here.
  • Find short instruction on setting up postback here.