How to launch an ad campaign with pop traffic… What could be easier? Pop traffic is one of the first ad formats. Being clear and simple it doesn’t require using creatives. And yet let’s deal with what you should set up in pops campaign to get profit.
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Peculiarities of work with ad offers on pop traffic
The success of any popunder ad campaign is kept afloat thanks to 5 keys. Without these elements, you will not launch and optimize your campaign successfully. By the way, optimization plays the most important role while working with pop traffic. It’s hard to make profit without switching off non-converting sources.
5 things you need to launch pops campaign:
- offer for a wide spectrum of users;
- the source of high-quality pop traffic, for example, RichPops ad network;
- tracker with maximum functionality to know where the traffic comes from and disable non-converting sources;
- quality landing page as in case of pop traffic the user immediately gets on the offer page;
- quick hosting for the landing page to upload the page as soon as possible during the visits avalanche.
Any pops campaign launch starts with the choice of the offer. Pop traffic is very fragmented. Offer page will be shown to absolutely different people that’s why it’s better to choose offers interested for a wider audience. Choose popular brands, consumer products, verticals that cover people’s daily needs.
Top verticals for pops campaign launch:
- apps & utilities;
The key element in conversion on pops is the landing page the user will see on the tabs opened. Remember that the user probably doesn’t expect to see the offer. A simple and clear landing page with large text you can read and understand for a few seconds is the way to successful conversion on pop traffic.
Affiliate marketing experts think that it’s better to convert pop traffic using pre-landing pages with gamification elements. They prepare users for conversion. That’s why if you have the possibility to make a simple game landing page — spend your time on it and you will see the difference in results.
Here you can know more about peculiarities of pops ad format.
How to set up successful pops campaign
1. Add Destination URL
Make sure the link of the landing page is correct not to waste your test budget on a broken or incorrect URL. You can add several landing pages in one campaign for testing. Make use of this opportunity — you never know which landing page will perform better.
2. Set up conversion tracking
After the campaign launching, you will start getting conversions. It’s important for optimization to know where they come from to whitelist or blacklist some source.
In RichPops you can set up conversions tracking via postback, pixel or image. Thanks to conversion tracking you will get access to unique flagship features (Target CPA, Automated rules, Micro Bidding).
Postback is a more reliable way of data transfer. It can be set up using any third-party tracking tool. RichPops is integrated with 8 trackers (Bemob, RedTrack, Binom, OctoTracker, Peerclick, Kochava, AdsBridge, Keitaro). Integrated trackers help track results of ad campaign according to set parameters as accurately as possible.
3. Choose the country
In RichPops one ad campaign is set up for one country. Except for the country, you can enable separate regions or cities. It’s useful for specific offers made for certain regions or cities.
At the start, we recommend choosing the whole country and then decide on disabling separate regions and cities.
4. Сhoose the device you are going to launch your campaign on.
You can launch your campaign on Computer (desktop), Mobile or Tablet. We recommend dividing campaigns for mobile and desktop traffic as they have different CPC.
5. Test traffic sources with the help of Source Sampling (optionally)
Source Sampling is a flagship platform’s feature that helps test sources on a small number of clicks, evaluate their quality and scale good results making performing white lists. There are 17 parameters available that you can set up for testing.
6. Set up Visits cap
Pops may be obsessive. We recommend to set up visits cap not to bother users and not to decrease the possibility of conversions. A perfect option is to set the limit of 1 visit per user daily. If you need more unique audience you can choose 1 impression per week.
Moreover, such restrictions will help you to spend ad budget reasonably. You will not pay the user who is not ready to respond to your offer today but may change his mind tomorrow.
7. Set up advanced targeting options (optionally)
We recommend setting up additional parameters based on the first results.
There are cases where the settings are necessary at the very start:
- If you launch the antivirus offer, for example, on Windows XP, it’s necessary to use Windows XP targeting.
- If you need traffic only from users of certain mobile provider.
- In the country with several languages choose browser language of a certain audience. It’s reasonable to limit impressions for the audience that doesn’t use this language.
Note that targeting settings shouldn’t exclude each other. For example, if desktop targeting and Android OS are chosen, the ad campaign will not be shown to users before eliminating this mistake.
8. Set up Cost per Mile
RichPops offers traffic according to CPM (cost-per-mille) model — the user pays for 1000 impressions. The amount of traffic bought depends on the bid size. If the bid is too small the campaign will be in lack of traffic or will not get it at all. You can see the size of the minimum and recommended bids for a certain country in the section of the country.
9. Limit daily budget during testing
To test working bundles at the start we recommend setting up budget limits — at least $25 per day. It will help to avoid unpredictable spend on the stage of testing.
10. Use CPA Goal (optionally)
CPA Goal (or Target CPA) allows specifying maximum possible conversion price. As soon as ad campaign reaches 10 conversions, the algorithm will start to send more bids to the sources that have already converted successfully. This function is available for those who use conversion tracking.
11. Enable Smart CPC feature (optionally)
Smart CPC is a feature that lowers the bid without losing traffic volumes. We do not recommend to use it having very low CPC.
12. Start with all possible zones
A zone is the largest traffic source in pop traffic. It consists of a few publishers consisting of a few separate websites.
It’s better to switch on all zones if you haven’t launched the same offer in the same GEO. Only in this case, you know exactly which zones work and which don’t. It’s better to disable ineffective sources during optimization.
13. Set up schedule
In the pops campaign, you can set up the date of the start and end of the campaign. It’s better to use this function if you run the offer with a discount or special offer. Besides, you can choose the time on certain days of the week when your ads will be shown to users. To choose “user local time” settings not to worry about the scheduling.
Now you are ready to launch you successful pops campaign! Let’s do it!