A/B test (or split-test) is an experiment, during which the user is shown different variants of ad materials (for example, push notifications or landing pages) and then, according to their reactions, the conditions under which the success is higher are estimated.
Note! During testing change only one element in the testing object (title, text, image, etc.)
If you have several variables, you will understand what exactly has worked.
A/B tests aim to identify the most appropriate variant for conversion, then scale it and get profit.
- How to A/B Test Creatives for Push Notifications
- Split Tests: How to Work with a Large Budget
- Five stages of testing push-campaigns