In-App Push notification looks exactly like an ordinary push but can appear inside popular consumer apps.
There are several reasons to make it work. Firstly, the format is fresh, thus, more eye-catching. Secondly, the audience using the app is 100% real and highly engaged. Thirdly, they see such ads quite rarely – we avoid so-called banner blindness.
In-App Push ad campaigns should pass serious moderation, thus, supporting much higher quality standards. A lot of giant companies in many industries use this channel of communication to improve their brands’ image and raise brand awareness.