Approach to creatives: For the graphic design, I decided to do the same as
most, make a picture of game slots as the background, and place a stack of money on the front.
In terms of our text, it is motivational which prompted to click on the push-notification:
Only today the casino is giving out bonuses, hurry up to receive yours, etc.
In the screenshot you can see the announcement for the USA, but I will not show the rest as I
still shed traffic from them =)
I selected the offers under the largest GEO in terms of maximizing profits. Namely Germany, USA
+ Kazakhstan (it has the lowest cost per click).
When testing several GEOs and offers, the link with GEO Russia and Casino-X offer were positive.
The other offers merged into a minus and yielded almost nothing. I used the Keitaro tracker for
conducting split testing.
It is also worth considering that the traffic flow was carried out directly to the landing
pages, without using transit pages.
When choosing landings, I drew attention on cost of the dep and CR; the beneficial gambling
manager helped me pick the necessary landings with high performance.
After the passage of the traffic, you can look at the stats in gambling and request payment to
your wallet. Fortunately, there, 15 minutes were enough.
An example of the stats in gambling and request payment to your wallet: