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24 593 Clients, Sales Cheaper by 19,3%
Internatinonal bank sells a new product in the LATAM region with push and native ads.
The international bank launches a new banking product in the LATAM region. It aims at receiving
applications for a premium bank card from the new market’s audience.
Besides other marketing channels, the company launched the promotion of the product via Push and
advertising at RichAds.
After RichAds and the Client’s teams developed a visual concept of ad campaigns, in total were
176 push notification ads
78 native banners
Targeting Options Applied
Capitals and large cities only
Latest versions of Android, iOS
RichAds account managers helped to set up Micro bidding and Automated
Rules for auto-optimization of
the ad campaigns.
We targeted the latest versions of Android and iOS, but we increased CPC just for Android 9 as
most expensive OS by 30% with Micro bidding:
os: android 9:/0.3
With the Automated Rules feature, we wanted to exclude the publishers that didn’t bring any
We created the rule to blacklist all publishers if the Spend was greater than $15 and the number
conversions was less than 1.
We’ve chosen ‘Last 2 days’ as a period of time, so the system analyzed what happened during that
time. The checkup was made every 20 minutes.
As we tested a huge number of creatives, so we decided to optimize their running, too. Another
Automated Rule was to pause Creatives if CTR was less than 0,05 and Spend more than $5.
Applications for a bank card:
Average Cost Per Sale: Compared to other channels:
24 593 / 12mo.
Automated optimization played a crucial role in receiving results as we managed to
significantly reduce spending budget on ineffective sources and choose the best performing
creatives among all automatically. This prevented the typical errors that occur during
The client was satisfied with the results of push and native advertising and decided to
continue cooperation with RichAds.