Here is a case study from one of our affiliates, who tested push-notification advertising in our ad network
Client:Browser Online Game
Goal: Sign Ups
101% ROI Sign Ups
Experienced affiliate launched push-notification advertising for decent offer on Browser Online game with good payouts and a couple of landing pages. He also had lots of different prelandings from previous offers, which made the job easier.
All subscribers lists got positive ROI, that resulted in good overall result.
Tested 4 approaches to making creatives: Game posters, Gameplay screenshots, Other games screenshots, Classic – sexy girls from games
Push-advertising is very much different from regular native ads, but performs even better for now. It's also better to change creatives at least once every 3 days to get